The Challenge
The “Village Gastronomique”, a unique food-court established in the “Cité de la Gastronomie et du Vin” of Dijon since May 2022, needed to redesign its website to offer a better experience and help visitors plan their venue on site and register to events.
The process
UX researching the visitors’ frustrations through interviews and surveys ;
Focusing on simplifying the user journey and the accessibility of information ;
Ideating and designing a new mobile-first website ;
Wireframing, prototyping ;
Testing and iterating with users to validate and refine the solution.
The solution
Agenda and Program: always 2 clicks away from the daily program.
Understanding the concept: videos, content and an interactive map.
Easy-to-access list-type views: the monthly program available in 2 clicks.
A card system: event lists to browse through horizontal scroll.
Clearer and more intuitive CTA: 2 additional colors to highlight CTA.
Adaptive and responsive: optimized for mobile and desktop experience.
Tools, methods and processes
Design thinking - UX Strategy - UX Strategy Blueprint - Trello - CSD Matrix - Business competitive analysis - Interview - Interview guide - Survey - Lean survey Canvas - Empathy map - Persona - User journey map - Crazy8 - Value proposition canvas - MVP - MoSCoW - Visual competitive analysis - Heuristic evaluation - Style guide - Sketch - Figma - Lo-fi / Mid-fi / Hi-fi wireframe - Interactive prototype - Micro-interaction - Multistate screen - Usability test - Desirability test - Roadmap - Video capture tool - GIF maker tool - Microsoft Powerpoint
The lo-fi wireframe for the new home page, tested and validated by 5 users
The mid-fi wireframe for the new home page, tested and validated by 5+ users
The style guide declined from the Brand Identity with 2 additional colors to highlights CTA (purple + blue)
The hi-fi wireframe for the new home page, 320px width viewport, fully responsive
Validated by 5+ users
Validated by 5+ users
The adaptive and responsive desktop version of the new website
The hi-fi interactive Figma prototype
