The challenge
As the Cultura group accelerates its digital transformation, many questions arise regarding the digital strategy to adopt, particularly in the face of tough competition, both in physical retail and online with brick-and-mortar players as well as pure players (e.g., Amazon). What differentiating strategy should be adopted, and what transformation plan should be implemented to ensure the transition aligns with the evolving cultural landscape? These questions also take on new significance as new generations embrace new ways of consuming culture...
