The challenge
As the sector experiences a decline in shopping mall foot traffic, what opportunities could enable Mercialys, a major operator in France, to generate new revenue in such a context, particularly through new digital services?
The mission
Duration: 3 months
Team of 4 people
Format: business consulting
Subject: innovation
The process
1. Interviewing all the stakeholders to better understand their expectations ;
2. Benchmarking the trends in similar industries or business related to points or hubs of logistics ;
3. Gathering data points to build tentative business plans ;
4. Identifying potential strategic partners for each new business activity ;
5. Discussing roadmaps and schedules if the green light was given to proceed.
The solution
1. A portfolio of new business activities leveraging the existing business model
Shopping malls and the actual "network" of malls are as many potential logistics assets.
Shopping malls and the actual "network" of malls are as many potential logistics assets.
2. Zoom on the most promising business cases
Defining a practical business plan for all the services prioritized based on their capacity to generate high value.
Defining a practical business plan for all the services prioritized based on their capacity to generate high value.
3. New business ecosystems
Define an actionable ecosystem of partners and solutions for each new service.
Define an actionable ecosystem of partners and solutions for each new service.
4. Pre-agreed workframes
Selected partners which have pre-agreed on joining the ecosystem, should the service be launched.
Selected partners which have pre-agreed on joining the ecosystem, should the service be launched.
5. Actualized business plans (high level of confidence)
Business plans revised with the help of the selected partners and ready to initiate.
Business plans revised with the help of the selected partners and ready to initiate.
