The challenge
The Lacoste group plans its strategy in 3-year cycles. These cycles determine a significant portion of the investments of all kinds that the group, its brands, and all its subsidiaries will make during the specified period. What strategy should be adopted, particularly for e-Commerce and IT teams, to ensure maximum agility in the face of the continuous emergence of new technologies and innovations in retail, while part of the roadmap will be fixed for the next three years? This exercise must consider current trends, both in digital, retail, customer experience, and more broadly in the mass consumption landscape...
