The challenge
While the platform supporting online sales is shared across all Nespresso's subsidiaries, some countries want to test new offers in the field. These experiments need to be designed and launched quickly and cost-effectively, focusing solely on validating the proof of concept to decide on potential industrialization. How can a process, method, or alternative approach to the existing e-Commerce roadmap be established that respects the group's rules, integrates with its systems (inventory, delivery, customer service, etc.), and provides a customer experience that meets the brand's standards?
