The challenge
The in-store point of sale is a sensitive issue for a department store. It must handle sales transactions, returns, and exchanges, account for promotions and loyalty programs, all within the context of multiple brands operating under its roof and an omnichannel strategy driven by several online sales channels (operated directly or by third parties). What strategy should be adopted to support the brand's digital strategy? How can the challenges associated with the diverse systems in the payment and checkout ecosystem be reconciled? And how can the store best prepare for a future of technological innovation that continues to accelerate?
