The challenge
As construction of the Cité de la Gastronomie project is about to begin, the real estate company overseeing a major part of the project is considering the opportunity to leverage best practices observed in 'smart city' initiatives in cities and regions across France and beyond.
The mission
Duration: 3 months
Team of 4 people
Format: business consulting
Subject: food and experience
The process
1. Interviewing all the stakeholders of the initiative to better understand the concept and its applications ;
2. Crunching all the available documents and data ;
3. Benchmarking best practices applicable to the project ;
4. Designing the main user journey ;
5. Defining a portfolio of digital services as use / business cases ;
6. Priorizing the portfolio to define a practical business plan supported by actual data points ;
7. Planning the roadmap to be ready for the grand opening.
The solution
1. A digital platform as a hub of services
Creating a hub of digital services and data to be used and shared by visitors, partners and third parties.
Creating a hub of digital services and data to be used and shared by visitors, partners and third parties.
2. An enhanced and gamified user journey / experience
Augment and enrich the experience supported by a journey designed as omnichannel.
Augment and enrich the experience supported by a journey designed as omnichannel.
3. A hybrid digital factory
Continuous-delivery of new services and experiences relying on a mix of an onsite / shared resources.
Continuous-delivery of new services and experiences relying on a mix of an onsite / shared resources.
4. Self-founding, Milestones and ROI
Reaching milestones triggers the development of new services, all designed to generate an ROI, according to the business plan for the prioritized services.
Reaching milestones triggers the development of new services, all designed to generate an ROI, according to the business plan for the prioritized services.
5. Requirements to conduct subsequent RFP
Providing a guide and the required data to launch all RFP required to deliver the roadmap.
Providing a guide and the required data to launch all RFP required to deliver the roadmap.
Web site of the Cité de la Gastronomie de Dijon
